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Mercator LabsSnapchat Archives | Mercator Labs

Posts tagged with ‘Snapchat’

  • Hybrid Market Sizing: Tapping into both New and Existing Markets

    By Justin on February 2, 2015
    Defining market opportunity is a common yet sometimes complicated exercise when a company is exploring a growth strategy. Larry Cheng, Managing Director at Volition Capital, covered the topic of examining market size when it comes to a prospective investment. Aside from a great perspective, the blog post ends by briefly exploring companies that are looking to gain market share in […]
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  • Snapchat Introduces Discover: The Future of Media Consumption

    By Justin on January 27, 2015
    This morning Snapchat introduced a new feature, Discover, for its users, one that will significantly increase time spent within the app as well as give publishers more access to the millions of young Snapchatters. The new section features news articles and video clips from media partners such as ESPN, CNN, Vice & Cosmopolitan. In parallel to these new channels, brands […]
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  • What is Snapchat’s Business Model?

    By Justin on January 2, 2015
    Nearly a year ago, Snapchat reportedly declined an acquisition offer from Facebook that was north of $3 billion. Fast forward to the waning hours of 2014 and you can see why: a recent SEC filing shows the photo-sharing service raising a fresh new round of funds, valuing the company north of $10 billion. So what might we see in 2015?