Posts tagged with ‘market size’

  • A Guide To Evaluating Market Size:

    By Justin on February 12, 2015
    In an earlier post on Mercator Labs, we discussed different types of market opportunities as new companies aim to enter existing markets or create entirely new markets. Both of those avenues require significant background research as those companies’ backbone consists of evaluating market size and the potential for growth. This post explores some ways to go about evaluating market size […]
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  • Hybrid Market Sizing: Tapping into both New and Existing Markets

    By Justin on February 2, 2015
    Defining market opportunity is a common yet sometimes complicated exercise when a company is exploring a growth strategy. Larry Cheng, Managing Director at Volition Capital, covered the topic of examining market size when it comes to a prospective investment. Aside from a great perspective, the blog post ends by briefly exploring companies that are looking to gain market share in […]
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