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Mercator LabsHealth Archives | Mercator Labs


  • A Guide To Evaluating Market Size:

    By Justin on February 12, 2015
    In an earlier post on Mercator Labs, we discussed different types of market opportunities as new companies aim to enter existing markets or create entirely new markets. Both of those avenues require significant background research as those companies’ backbone consists of evaluating market size and the potential for growth. This post explores some ways to go about evaluating market size […]
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  • Under Armour Acquires MyFitnessPal & Endomondo To Create Leading Digital Health Ecosystem

    By Justin on February 4, 2015
    The ultimate consolidation of fitness apps was and still is on the horizon with one of the biggest moves to date just announced: Under Armour is acquiring MyFitnessPal and Endomondo. For those of you not as familiar with MyFitnessPal, it is one of the most popular calorie counter and diet trackers for consumers. Under Amour has additionally scooped up Endomondo, […]
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  • Google Glass Use Cases in 2015: Focus on the Enterprise

    By Justin on January 13, 2015
    Nearly three years has passed since Project Glass, Google’s biggest wearable project, was announced to the public. Fast forward to the beginning of 2015 and consumer adoption for wearables, specifically Google Glass, hasn’t quite lived up to the hype. With a step price tag for consumers, Google Glass now looks towards business use cases for extended adoption, namely healthcare, travel and similar industries.
  • A Guide To A Mobile-Oriented New Year’s Resolution

    By Justin on January 10, 2015
    The digital health evolution will come in many forms over the next several years from new wearable technology to ingestible sensors that will help alter how we keep track of our own health. Some of these practices will take longer to develop than others, which leads us to some mobile applications that are presently helping folks make smarter, healthier decisions […]
  • Next Steps for Digital Health

    By Justin on January 5, 2015
    During the last few days of December, Ginger.io, a mobile health analytics startup announced a new round of funding totaling $20 million. What’s more impressive than the fresh new capital is the potential that this group of MIT scientists and engineers brings to the world of big data trends in healthcare. For those that aren’t as familiar with Ginger.io, the […]
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  • Top Technology Trends of 2015:

    By Justin on January 1, 2015
    The Consumer Electronics Show (commonly known as CES) is a large jolt back for the tech industry after an eggnog-induced slumber that finished off 2014. This four day event will highlight new innovations across a myriad of categories: Communications, Gaming, Robotics, and Wearables, just to name a few. There will be north of 3,500 exhibitors showcasing 20,000+ product announcements for more than 40,000 attendees. It’s a frenzied four days to say the least.