The ultimate consolidation of fitness apps was and still is on the horizon with one of the biggest moves to date just announced: Under Armour is acquiring MyFitnessPal and Endomondo. For those of you not as familiar with MyFitnessPal, it is one of the most popular calorie counter and diet trackers for consumers. Under Amour has additionally scooped up Endomondo, an open fitness tracking platform. With this move, Under Armour is positioning itself to be a leader in digital health and fitness.
MyFitnessPal has north of 80 million registered users, providing millions of calorie counts for different foods while offering complementary exercises. Endomondo has 20 million registered users, many of which are found abroad (outside the U.S.) and can map and share workouts with others.
CEO of Under Armour, Kevin Plank said, “Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world.”
The connected fitness ecosystem will continue to become more integrated as larger players like Under Armour and Nike both invest in building and buying technology, especially in the mobile space.
This will not be the end of large digital health and fitness acquisitions.
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