Google Glass Use Cases in 2015: Focus on the Enterprise

 

Nearly three years has passed since Project Glass, Google’s biggest wearable project, was announced to the public. Fast forward to the beginning of 2015 and consumer adoption for wearables, specifically Google Glass, hasn’t quite lived up to the hype. With a steep price tag for consumers, Google Glass now looks towards business use cases for extended adoption, namely in healthcare, travel and similar industries.

With CES in the rear view mirror, and curved 4K television media hype beginning to die down, Google Glass was able to grab some media attention with the announcement of new funding for Augmedix, a company focused on building a Google Glass application for doctors so that they, in turn, can focus more time on patients.

Google Glass has a few significant hurdles that keeps it from mass adoption, such as cost, security, practicality and in some cases, device redundancy. Some of these hurdles dissipate slightly through enterprise adoption. Early in 2014, another Google Glass application company, Emotient, raised $6 million to further its technology for sentiment analysis. It’s yet another application that can be leveraged by healthcare professionals, say psychologists, but has more widespread use cases throughout other industries such as retail.

Facial recognition and augmented reality (AR) are some of the key factors in helping solidify use cases for Google Glass at the enterprise level. Facial recognition is a tool that has seen some enterprise adoption in select industries across different regions so the spillover effect to wearable technology isn’t farfetched.

As for Augmedix, the use cases for Google Glass will continue to grow, maybe not at breakneck speed but this will undoubtedly not be the last funded application for Google Glass in 2015. Look for more healthcare-related application funding this year as the use cases extend beyond the doctor’s office to other adjacent professionals.